What is digital marketing?
Digital marketing is generating leads or promoting ones’ brand through online platform like Google, Facebook, Linkedin, Twitter etc.
Why is digital marketing important?
There are 7.265 billion people across the world and out of this 3.6 billion (about 50%) people use internet. Because of such high usage, Internet has evolved as a new platform for marketers. It is very important to appear in the top search results when all these people search on the Internet thereby increasing the leads and conversions.
How different is it from traditional marketing?
Marketers can target the audience based on location, age, gender, buying patterns etc., which is relatively difficult to achieve through traditional marketing. Also Digital Marketing is an integrated part of marketing.
What is the cost of Digital Marketing ?
Digital marketing is very cost effective when compared to traditional marketing. For example an email marketing campaign could cost between Rs. 0.6 to Rs. 2 per email for a volume of 100000 emails. Comparing this to any other traditional media it is very cheap and one of the most effective marketing tools.
What are the various activities in a Digital Marketing campaign ?
Digital marketing is a broader term used to market online. Further the activities are Online Lead Generation, Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Blog Updates and Email Marketing.
What is Social Media Marketing ?
Social Media is a collective term used for Youtube, Facebook, Twitter, Linkedin, Pintrest etc. Marketing using these platforms is popularly known as Social Media Marketing.
Why should I use Social Media Marketing ?
Social Media Marketing is very effective in engaging users in brand building. It also enables targeted marketing based on the likes of the people saving huge cost and enhancing the conversions. Social Media is also very powerful in telling your brand success stories to a wide variety of audience.
How will internet help in building the brand ?
Internet is very powerful in helping you building the Online Brand Reputation, because of which you can have increased brand awareness and increased sales.
Can I measure the results ?
With the help of actionable analytical insights from the search engine and the Social Media Sites, it is possible to measure the results and enhance the performance of the Digital marketing Campaign.
To what level of information can I get from these analytics?
We can get the information of unique visitors, most clicked pages, time spent on each pages, location, device used to visit the webpage and many more.