10 December 2015
Category Blog item, Marketing
10 December 2015,

By definition, opt-in Bulk email services in Bangalore simply involves sending out promotional material to potential customers and clients. The key word here is opt-in which simply means that those on your mailing list have made clear their preference to receive promotional material in the mailbox from your company. For opt-in email marketing to work, it’s imperative that those on your mailing list have chosen to be there. Anything else is spam. Read further to know more. How is opt-in email different than spam? Every consumer has his or her own specific set of needs. Consumers today are using the internet to purchase products and avail of services as much as businesses and companies are using it to sell and advertise. Legitimate opt-in email marketing takes place when a potential client or a customer signs up on your website asking for promotional material in their email. It can also happen when you send people an introductory email of your products or services with the option to discontinue receiving such emails in the future. If the receiver fails to opt out of the email based promotions, one can continue sending such emails to promote sales and company growth. This is opt-in email marketing in a nutshell. When the sender gives the receiver no choice to opt out of receiving further correspondence this is spam which constitutes unethical marketing strategies. Through Opt-in Email Bearing in mind that the people you are reaching out to through your promotional campaigns have opted to or don’t object to receiving emails from you; opt-in emails can lead to solid leads. It is a known fact that many consumers with specific needs look out for promotional emails and newsletter from the businesses of their choice while making purchases or availing of services. Effective Opt-in Email Marketing Tips

Effective opt-in email marketing constitutes of proper email list management and framing proper promotional emails.

Open ended emails that allow the customer to opt out of getting more emails from you is the first rule of effective Bulk email marketing in Bangalore.

A hardcore marketing approach in your first email is not always the right way to go. Offer the customer an incentive such as personalized discounts in return for subscribing to further newsletters and promotions from your company.

In cases where you may need information from your customers to tailor your service and products according to their preference; be clear to include your company’s privacy policy and terms and conditions in your email.

Comments are closed.